7 Tips to Make Your Roofing Business Stand Out Online

Online local marketing has changed a lot in just a few short years. Today, four out of five people use search to find local information—but they’re not sitting at their desks. Instead, they are on their phones: 68% of U.S. adults have a smartphone, up from 35% in 2011, and mobile search has now surpassed desktop search.

What does this mean for the roofing contractor? Collectively, these searches provide a view into customer interest and intent in a given location. Google is paying attention to this shift, offering search for “near me now” businesses and for micro “I want to buy” moments. This requires your entire web presence to work together as an orchestrated symphony so your customers can find you right when they need you

 Because local digital marketing changes so quickly, it is difficult to stay on top of the latest trends and strategies that are proven to work. Here are seven ways you can help your roofing business stand out:

1. Only post information online you want potential customers to see

Everything you do online—even if it’s posting a Facebook status on your personal page—becomes part of your business’s overall web presence. If a person were to search your name or business, what would come up in the results? Are there pages out there you don’t want to be associated with?

Always keep a close eye on your web presence to see if your business is putting its best foot forward. Do a detailed Google search on your business to see what pops up, and remember: any time you post something, a potential customer may see it.

Read more: 7 Tips to Make Your Roofing Business Stand Out Online